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Meet Our Employees

Monday, July 13, 2015 -- Carly Bursik

Meet Erin Culpepper! Inside Sales Associate Manager located at our Texas office.

Tell us about yourself!

I was born in Austin, TX and raised in a suburb called Cedar Park. I attended Texas Tech University and studied Business, in the areas of Finance and Accounting. After getting my degree, I accepted a job in Dallas working as an Account Manager for an online contractor/supplier management company. I currently reside in Downtown Dallas with my new husband Chad, of 5 months, our cat, and our new Australian Shepherd puppy.

How did you hear about Edmentum?

In early 2011, I heard about Archipelago Learning (now Edmentum) from a friend of mine. She spoke very highly of the company, the people, products, and culture. There were some positions open that fit the experience of what I had done in my previous roles. I applied online, had a series of phone and in person interviews and in March of 2011, I was offered the role as an Inside Sales Associate (ISA). On that team I worked as a team lead and eventually transitioned into a Business Development Representative (BDR) in November of 2012. This role allowed me to own and work my own territory consisting of 3 states. In February of 2014, I was given the opportunity to apply and interview for a leadership role. I was offered the position as Inside Sales Associate Supervisor and have since been promoted to Inside Sales Associate Manager.

What are you and your department responsible for?

The Inside Sales Associates are responsible for prequalifying all incoming leads for the sales organization. My team works through a process to determine needs, types of solutions, interest level, timeline, budget, and next steps. The Inside Sales Associates also help route incoming calls to various departments in the organization. ISAs are very knowledgeable in all aspects of the company and are often seen as a “go-to”. As a manager, I am responsible for training, managing, coaching and mentoring my team of 10 people. I track specific metrics to ensure that the actions of our team are driving sales and that they continue to stay aligned to the goals of the organization.

What interests you about the field that you are in?

I am a numbers driven and process oriented person so this role fits me perfectly! I enjoy creating and adjusting processes based on needs of the company. I also enjoy looking at metrics and using that information to drive my team’s actions. It is really neat being on the front end of a sale and seeing how certain prequalification techniques can ultimately affect the outcome of the sale.

What is the most enjoyable aspect of your job?

Managing a team has been new for me but I have thoroughly enjoyed it! I have really taken to coaching and mentoring my team. I like to not only coach them through the logistics of the ISA role but I also look to mentor them through their career here at Edmentum. I am proud to say that I have successfully transitioned 4 people to promoted roles here at Edmentum. Seeing people grow both in their ISA role and with the company has been my favorite part of this job.

What activities are you interested in outside of work?

My husband and I love being tourists in our own city. We like exploring new restaurants, craft beer spots and breweries, attending music/food/arts festivals, concerts, and enjoy being outdoors when the Texas weather cooperates. I have a big family in Austin so going home often to see them is important and always a fun adventure. We also love to travel the country and are looking to do more international travel in the coming years.

What are your professional goals?

I would like to continue managing a team at Edmentum that primarily focuses on lead demand, generation, and prequalification. I want to see my team grow both in size as well as in value. I want to strategically develop processes and the individuals on my team, so we can be efficient and effective in finding new opportunities for growing sales and better supporting the sales team.

Do you have any advice for someone trying to pursue a career in the field you are in?

My advice is to recognize that starting at the bottom or in an entry level position can be a great thing. It allows you to become a well-rounded individual and contributor to an organization as you transition through various roles. Stay focused and always have goals for yourself, both short term and long term.